THE CANON

The original case against slop—vague language is a thinking problem, not a style problem.

Writing is not the record of thinking—it is thinking.

What happens when brand identity becomes the dominant cultural form.

The form of a medium matters more than its content—the theoretical foundation for everything Native does.

Ideas spread based on what sharing them says about the sharer.

The original argument for trusting your own conviction and saying what you actually see.

Genius is environmental, not individual—the blueprint for scenes and studios.

If you can’t imagine it clearly enough to describe it, you can’t build it.

Integrity as a prerequisite for doing anything worth doing.

Seriousness is not intensity—it’s duration.

Finite players try to win; infinite players try to keep the game interesting.

Knowledge without action is vanity—the gap is not information, it’s conviction.

Real agency is acting with intentional purpose aligned to conviction, not mere action.

If you don’t assert a worldview, the world will impose one on you.

Ideas that are articulated clearly attract resources—the core economic argument for Native.

Writing for a deliberate audience of hundreds beats broadcasting to millions.

A small group with shared context and trust generates more value than any member alone.

What endures is not platforms but artifacts—build things that last.

Publishing is not broadcasting—it’s filtering for the people who think like you.