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Writing
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Work With Us
We work with technology companies at inflection points—the kind of moments where understanding and clarifying your thinking to the world is particularly high stakes, whether that’s right before a fundraise, a major product launch, or a pivot that changes the shape of the business entirely.
Most companies we meet don’t have a marketing problem so much as they have an articulation problem. The product is real and the insight is genuinely there, but the language hasn’t caught up to what the founders already know to be true. Our job is to close that gap—to excavate the argument for why your company should exist and put it into words that find the right people and make them believe.
The primary output of our work is a pillar essay, which becomes the defining document of your business and the foundation everything else builds from. From there we support across website copy, pitch decks, launch announcements, and the kind of ongoing writing and research that keeps a company’s narrative sharp as things evolve.
You have a unique insight about your market but can’t yet articulate it clearly
You’re approaching a raise, a launch, or a rebrand
You care about craft and believe the words matter as much as the product
You want a thinking partner, not a content vendor
2–3 weeks
This is where most engagements begin. We sprint to go deep on your company, your market, and your beliefs through interviews, independent research, and close collaboration with your team. The deliverables are a pillar essay that becomes the defining narrative document of your business, a well-designed deck that tells your story to the audience you need it to reach—whether that’s investors or customers—a website copy refresh, and hands-on support for your upcoming launch.
Project-based
Some companies come to us with a specific writing or research need rather than a full sprint— maybe a longform essay that explores a thesis in their market or deep research into a space they’re entering. These projects can stand on their own or extend the work of a sprint, and the depth of thinking is the same either way.
Monthly
For founders who want us embedded in the business over time, we serve as your company’s in-house editor-in-chief. That means regular calls, ongoing writing and editing across whatever the business needs, strategic thinking as your narrative evolves, and a thought partner who carries deep context about your company so you never have to start from scratch when something important comes up.
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If any of this resonates, we’d love to hear what you’re building.
Want to learn more about our values, philosophy, and perspectives on the industry before reaching out? Our essays are the best place to start.
Read our essays →
